Why it matters
Generative media turns identity into a programmable surface. Protection needs more than moderation workflows; it needs durable ownership rails.
When identity can be generated, likeness becomes infrastructure.
Likeness protection is a core ownership problem in synthetic media. Without verifiable rights and provenance, identity becomes cheap to copy and hard to defend.
How Suede approaches likeness protection
Suede ties identity claims to proof, provenance, and programmable control, helping likeness function as protected rights-bearing media.